Research & discovery / Illustrative concept
Start with better questions.
A discovery concept exploring how questions, observations and early ideas can come together into a clearer picture.
The approach
Stay curious.
Look closer.
Understand the context
Explore who is involved, what they are trying to do and the questions that need a better understanding.
Bring the questions together
Organise observations and open questions into themes. Use different perspectives to find useful areas to explore.
Explore a next step
Use a journey, sketch or simple prototype to make an idea tangible and support the next conversation.
This concept uses fictional prompts and sample content to illustrate an area of interest and an approach to discovery.